Che Figo

I had the opportunity to participate in Brigham Young University-Idaho IBC program during the Fall 2023 semester! Integrated Business Core (IBC) is a comprehensive nine-credit course offered only at BYU-Idaho to students pursuing business and marketing degrees.

The program's primary focus is on experiential learning, where students come up with a business idea, develop a business plan, acquire funding, and then launch and operate their company during a single semester.

My company was Che Figo and we sold Italian Charm Bracelets! During the first 4 weeks I was over creating all branding for the company! This included creating a logo, brand, brand guide, presentation templates, flyers, merch, digital signage, etc.

Main Logo