Clients Goals
- Playful yet professional
- something that she can easily change and adapt
- Highlights that she wants to go into packaging
- BOLD. BRIGHT. FUN.
- Bold pastel
- Captures her personality
Brand System Goals
- Bold
- Playful
- Professional
- Adaptable
- Packaging
- Something that makes the audience remember Kat
-Gives the audience an "unboxing experience"
Visual Inspiration
Identity System
