About the client:
IBC is a nine-credit course where students are divided into teams to build, run and grow a company within a single semester (fourteen weeks). IBC allows students to have hands-on experience with running a company, finances keeping, operation procedures, marketing strategies, sales, weekly board presentations, appealing for a loan, and maintaining positive company culture.
Brand System Goals:
- Highlights the IBC program and what it represents
- Ideate. Build. Connect.
- Different than Brigham Young University-Idaho's branding
- Brings people to the program
- Unity
- Positive
Color Palette
Digital Signage Ads
Social Media
Website Rebrand
Notes: Add context (client/program info, summary of goals, etc.), Color palette, DSN mockup, website rebrand, weekly schedule story mockups, team swag
